The Center for Popular Democracy's Fair Workweek Initiative in the U.S. will run a digital campaign to tell the real-life stories of how volatile working hours and other business practices harm families' financial security and well-being. The majority of Americans are paid hourly and are not given set working hours. This makes it difficult for families to plan for necessities such as child-care or pursue further education, leading to poverty, instability, and a feeling of powerlessness. These practices are prevalent in low-wage jobs (often considered "essential"), occupied by workers of color, especially women of color, and perpetuate racial and economic inequities in economic opportunity. Center for Popular Democracy will recruit storytellers, including workers impacted by just-in-time scheduling, and will pair their stories with data to illustrate a larger trend, and highlight how racial bias ensures workers of color experience disproportionate impacts. They will tailor the content to a variety of audiences and evaluate their reactions to different formats.

YR Media in the U.S. will support young people in describing how their lives have been affected by foster care and the juvenile justice system to counter stereotypes and engage diverse audiences. Young people living in poverty are at greater risk of interacting with these systems, both of which often further perpetuate poverty. Their personal reflections will provide powerful illustrations of the complex causes of poverty and the widespread impact it has while also highlighting affected youth's resilience and strength. These insights, when paired and shared, are expected to disrupt deeply entrenched stereotypes. Using their approach and network, YR Media will produce personal narratives as well as social media content for distribution via their youth-run platform and partners.

The National Domestic Workers Alliance in the U.S. will produce a video series portraying the home lives of domestic workers to showcase the important, unique, complex nature of domestic work and create a sense of urgency for policy and employer change that protects domestic workers and expands their economic opportunities (especially in light of the COVID-19 pandemic). There are over 2.5 million domestic workers in the U.S., who are disproportionately women of color and immigrants. Although nannies, housekeepers, and caregivers provide many families with stability and financial security, paradoxically they are not afforded the same. Instead, they deal with poverty-level wages, restricted health coverage and sick pay, and other working conditions that create barriers to economic opportunity. National Domestic Workers Alliance will identify values-based statements that most strongly resonate with key audiences and train domestic workers from diverse backgrounds to shoot videos documenting their lives. The videos will incorporate additional relevant materials and be disseminated through social media.

Pascal Geldsetzer of Stanford University in the U.S. will develop a computational tool to support health campaigns in low- and middle-income countries that can predict the number and location of the people that need targeting. They will use freely available databases, including the Demographic and Health Surveys (DHS), covering over 10 million households and high-resolution population estimates to estimate the percentage of children under 5-years-old who are un- or under-vaccinated within each 30m by 30m area. They will then use algorithms to determine the optimal numbers and locations of campaign posts needed to ensure a desired vaccination coverage within a given budget. This work will lay the foundation for developing a simple Android application to help managers increase the impact of health campaigns.