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Moma's Farm

Mustafa Ojonuba Jibrin from Ahmadu Bello University in Nigeria will produce a participatory reality TV show to promote the use of draught animals to help female farmers in Nigeria with ploughing, ridging, and weeding. Female farmers are far less likely to use draught animals for farming as they have less access than male farmers, and lack skills and confidence, and it is considered culturally unacceptable for women to use them. As television and social media are widely available in Nigeria, he will develop a reality show using male and female participants with incentives to encourage public voting and thereby viewing, to promote female use of draught animals and increase cultural acceptance of the practice.

More information about Labor Saving Strategies and Innovations for Women Smallholder Farmers (Round 11)

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The Bill & Melinda Gates Foundation is part of the Grand Challenges partnership network. Visit grandchallenges.org to view the map of awarded grants across this network and grant opportunities from partners.