Gloraia Pena of Cooperativa Multiactiva De Madres Del Valle Coomac in Colombia will implement a hybrid value chain business model to leverage collective purchasing power in a community of low-income families in Colombia to reduce the price of nutritious local foods. Current food prices are relatively high for low-income families because they buy in small volumes. They will combine collective purchasing power with a hybrid value chain model, which incorporates the needs and roles of the public and private sectors, to increase access to nutritional foods. They will collect social and economic data from an existing group of 9,000 families in a poor neighbourhood in Colombia to understand how their approach should be implemented. This will include the numbers of participants needed to reduce the cost sufficiently to encourage people to buy the healthier foods and ultimately produce a positive long-term impact.
More information about Affordable, Accessible, and Appealing: The Next Generation of Nutrition (Round 21)