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House Parties: Experiential Marketing for Global Aid

Chip Carter and colleagues of Plan International USA in the U.S. will evaluate a proven marketing model, the House Party, as a new distribution mechanism to enhance participation in international development causes. Supporters of child-focused international programs have been recruited in the U.S. to host house parties that use literature, short films, and other materials to directly engage and educate a broader network of long-term supporters. They will measure and document the effectiveness of this approach and its potential for replication at scale.

More information about Aid is Working. Tell the World. (Round 10)

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View the Grand Challenges partnership network

The Bill & Melinda Gates Foundation is part of the Grand Challenges partnership network. Visit www.grandchallenges.org to view the map of awarded grants across this network and grant opportunities from partners.