Empowering Women and Increasing Sanitation: Making the Rural WASH Market Work
Sarah van Boekhout and the team of WaterSHED in Cambodia will further catalyze the water, sanitation and hygiene (WASH) market by developing a women’s mentorship network and a special marketing program in order to improve the productivity and decision-making power of women in rural Cambodia. This project focuses on the success of female entrepreneurs in the market for WASH products and sevices. Members of the capacity-building and mentorship network, branded as the WEwork collective, will receive support and training on personal, professional, and community leadership; business planning; and financial literacy. This approach will be tested with more than 200 women across eight target provinces in Cambodia, and will emphasize community-driven peer coaching and support. WaterSHED will also reshape WASH marketing tools and strategies in order to better reach rural women consumers and to promote the success of business women in the supply chain. The outcomes of this project will better inform the design of women’s economic empowerment programs worldwide.