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"Why Can't They Just..."

The Young Women's Christian Association of San Antonio in the U.S. will run a multimedia public awareness campaign by producing videos of days in the lives of women of color working in hospitality, caregiving, and food service industries in the city. These videos will be used as a platform to answer the questions often posed by those who misunderstand the causes of poverty, such as "Why can't they just get a job?" In partnership with a local community foundation and radio station, they will present the stories as short films in movie theaters and in radio talk shows to explore a series of "Why can't they just…" questions.

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The Bill & Melinda Gates Foundation is part of the Grand Challenges partnership network. Visit grandchallenges.org to view the map of awarded grants across this network and grant opportunities from partners.