Roy Head of Development Media International in the United Kingdom will promote maternal and child health in Burkina Faso by producing short entertaining films on health-related topics in the local language for viewing on mobile phones. The films will each deliver a specific message, such as the benefits of exclusive breastfeeding, hand washing, and early recognition of diseases. They will record the films onto mobile phone memory cards that they will distribute within chosen communities to promote widespread peer-to-peer distribution. Surveys will be used to evaluate distribution along with the effect on behavior.
More information about Inciting Healthy Behaviors: Nudge, Disrupt, Leapfrog, Reach (Round 12)