Lynne Thomson of TNS Global Research in the U.S. will use SMS to track digital and non-digital financial transactions in near real time to inform development agendas and boost uptake. Digital financial services help the poor lift themselves out of poverty, but measuring uptake is currently slow and expensive. SMS is widely used throughout Sub-Saharan Africa, and they will perform a proof-of-concept study in Kenya using SMS to send short surveys to a group of users to extract basic information on their recent financial transactions, such as type, date, and amount. They will develop a statistical approach to model the data and track behavior over time.
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