New Analytics Approaches to Increase Mobile Money Adoption

Amy Smith of Human Network International in the U.S. will provide free financial services information to mobile phone users in Malawi, and collect data such as mobile call details to help design and deliver better financial services. They have an existing free information service on a range of topics that they will supplement with financial inclusion material so that customers can dial in for free and request information of interest to them. Once the service is launched, they will collect mobile phone data on users and develop analytics approaches that can generate strategies to help mobile network operators acquire new mobile money clients. They will also calculate the overall cost between offering the service for free minus the income generated from creating new clients, which will lead towards promoting the approach in other African countries.