• About
  • Partnerships
  • Challenges
  • Awards
  • Grant Opportunities
  • News

Network Marketing Mobile Money Acceptance System on m-square

Enoma Odia of Sofdia System Nigeria in Nigeria will apply network marketing to promote the uptake of mobile money by offering financial rewards to merchants for recommending it to other merchants within their community. This marketing system leverages the communal style of living, where the residing merchants sell similar products and share the same language. When a recommendation to use mobile money comes from a merchant in the same community, and the rewards for referrals are shared between users, it is more likely to be accepted. They will use their m-square platform, evaluate the most effective compensation levels to promote uptake, and add an accounting system for users to monitor their income.

More information about Enable Merchant Acceptance of Mobile Money Payments (Round 15)

Great ideas come from everywhere.

Sign up for email updates of the latest grant opportunities and awards.

View the Grand Challenges partnership network

The Bill & Melinda Gates Foundation is part of the Grand Challenges partnership network. Visit www.grandchallenges.org to view the map of awarded grants across this network and grant opportunities from partners.