Merchants on the Go!
Geraldine O’Keeffe of Software Group KE Ltd. in Kenya will develop a smartphone application so that smaller merchants in developing economies can use one system to receive mobile money from customers with different providers, and can digitally track sales and inventory. They will also explore options for subsidizing the technology including offering the generated data to financial service providers and others. Their approach will allow merchants to easily register online to encourage uptake, also reducing recruitment costs. They will customize their mobile application for the Kenyan market, integrate it with existing payment service providers, and perform a pilot study over 3-4 months with 25-50 merchants to evaluate functionality and usage for refining the platform.