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Manicures and Preventative Healthcare!

Nicholas Sowden from Penda Health in Kenya will test whether offering free manicures to health center visitors increases the number of visitors and frequency of visits by low-income Kenyan women and their families. Kenyan women with a limited income still spend money on personal care including manicures and hairstyling. They hypothesize that coupling these desirable goods and services with preventative health services will motivate more women to attend medical centers. This will be tested at one of their medical centers in Nairobi, which is frequented by low-income families and offers health services including antenatal care and HIV testing.

More information about Inciting Healthy Behaviors: Nudge, Disrupt, Leapfrog, Reach (Round 13)

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The Bill & Melinda Gates Foundation is part of the Grand Challenges partnership network. Visit www.grandchallenges.org to view the map of awarded grants across this network and grant opportunities from partners.