Manicures and Preventative Healthcare!
Nicholas Sowden from Penda Health in Kenya will test whether offering free manicures to health center visitors increases the number of visitors and frequency of visits by low-income Kenyan women and their families. Kenyan women with a limited income still spend money on personal care including manicures and hairstyling. They hypothesize that coupling these desirable goods and services with preventative health services will motivate more women to attend medical centers. This will be tested at one of their medical centers in Nairobi, which is frequented by low-income families and offers health services including antenatal care and HIV testing.