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Inciting Healthy Behaviors Using a Human Computation Game

Eamonn Keogh from University of California, Riverside in the U.S. will design and test a human computational game for individuals in developing countries to encourage positive behavior such as taking medication or attending school. The game is played on mobile phones, and begins with an automatic prompt to perform a specific healthy behavior, which then requires the individual to respond by sending photographic evidence of the behavior to a randomly selected individual for evaluation, with rewards offered for compliance. They will develop the game, write the necessary open source software, and conduct a case study in the developed world to evaluate and refine the approach.

More information about Inciting Healthy Behaviors: Nudge, Disrupt, Leapfrog, Reach (Round 13)

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The Bill & Melinda Gates Foundation is part of the Grand Challenges partnership network. Visit www.grandchallenges.org to view the map of awarded grants across this network and grant opportunities from partners.