Alice Cepeda from the University of Southern California in the U.S. will project short 3-D messages given by crack users on selected walls and buildings to illustrate the dangers of crack use on HIV risk, and to promote healthy behavior and testing in local communities. Mexico has seen a recent increase in crack cocaine consumption, which is associated with an increased risk of HIV. They will focus on a vulnerable community in Mexico City, and select message content and ideal sites and times to project the messages. During the projections, they will provide trained individuals to offer additional health advice and on-site HIV testing. The effects will be evaluated on the behavior of 50 local crack users.
More information about Inciting Healthy Behaviors: Nudge, Disrupt, Leapfrog, Reach (Round 13)