Digital Merchant On-Boarding in Uganda
Ronald Azairwe of Pegasus Technologies Ltd. in Uganda will develop an online portal coupled with attractive incentives to recruit merchants and train them to accept mobile money in Uganda. Current methods of recruitment are slow and require multiple in-person visits, which can be difficult in remote areas. The portal will enable merchants to register online and an incentive structure will be developed to reward merchants based on transaction volume. They will test their portal by advertising to merchants in one urban and one rural location where large numbers of employees receive their salary in mobile money, thereby boosting demand for merchants to accept mobile money. They will also provide an online and phone-based helpline.