A Digital Gateway for Evidence-Based Planning of Health Campaigns

Mark Adams of Population Services International in the U.S. will develop a "Digital Gateway" that provides health campaign managers easy access to a range of datasets to improve the planning and performance, and lower the cost, of health campaigns. Health campaigns generate data, such as population estimates, locations of health clinics, and mobile phone data, that could make planning new campaigns much more efficient, but these data tend to be difficult to access. They will develop a mechanism that ensures campaign managers share key information from past and current campaigns and develop a digitized algorithm that identifies data requirements for campaign planning. The Digital Gateway will be designed to host the data requirements for the algorithm, store and visualize datasets from past campaigns, display links to access outside data sources, and provide help to navigate the data for campaign managers to identify and apply the most relevant information when planning their own campaigns.