The Center for Popular Democracy's Fair Workweek Initiative in the U.S. will run a digital campaign to tell the real-life stories of how volatile working hours and other business practices harm families' financial security and well-being. The majority of Americans are paid hourly and are not given set working hours. This makes it difficult for families to plan for necessities such as child-care or pursue further education, leading to poverty, instability, and a feeling of powerlessness. These practices are prevalent in low-wage jobs (often considered "essential"), occupied by workers of color, especially women of color, and perpetuate racial and economic inequities in economic opportunity. Center for Popular Democracy will recruit storytellers, including workers impacted by just-in-time scheduling, and will pair their stories with data to illustrate a larger trend, and highlight how racial bias ensures workers of color experience disproportionate impacts. They will tailor the content to a variety of audiences and evaluate their reactions to different formats.
More information about Voices for Economic Opportunity