Jack McPartland of Future Buro in Australia will work to turn the figure "0.7%" - which is the United Nations target for aid donations from the Gross Domestic Product (GDP) of developed countries - into a brand that can be communicated to tell the story about the proportionally small amount of financial resources needed to make an impact in the developing world. After branding is created, Future Buro will work to secure partnerships to facilitate donations of 0.7% of incomes, budgets, and media space to expand the reach of targeted communications about the positive impact of foreign aid.
More information about Aid is Working. Tell the World. (Round 9)